Why Fowl Play exists

Unilever is a manufacturing giant behind hundreds of brands, from food to personal care products. Executives just spent an estimated $60M-$100M to sponsor the 2026 FIFA Men's World Cup, putting brands like Dove, AXE, and Degree on a massive worldwide stage.

Meanwhile, the company abandoned its global promise to go cage-free.

Hens trapped in battery cages are packed so tightly that their bodies rub raw against wire bars. They suffer, day after day, in the name of cheap eggs for a corporation that could afford to do better.

The World Cup is about fair play. This isn't it.

Here's your shot to hold Unilever accountable. Send key decision-makers a red card for fowl play, then take your penalty shootout. Animals are lucky to have you on their team.